Bayan reads the predicted cortical response to a nonprofit's advertising creative before it launches — an added signal, not a verdict.
See how it works→Limited advertising budgets mean creative usually launches first and gets evaluated after the money is already gone.
Create ad
Launch publicly
Spend the budget
Wait for results
With Bayan: analyze first, launch with more information
TRIBE v2 predicts fMRI / cortical responses to naturalistic video and audio. It does not detect emotion, donations, or ad success directly.
Upload an advertisement and Bayan analyzes it with TRIBE v2 to generate the underlying cortical response data behind the presented analysis.
Supported formats: MP4, MOV, and other video
Illustrative demo data — not generated from a real upload.
Predicted by TRIBE v2 from the uploaded creative.
Neutral statistics — mean, variance, hemisphere balance.
Past creative paired with known outcomes.
Downstream model connecting features to outcomes.
The eventual output a team acts on.
Bayan can analyze an organization's past advertisements against their known results — the paired data that makes the prediction layer possible to build and, eventually, to validate.
Nonprofits make high-stakes creative decisions with a fraction of the testing infrastructure commercial advertisers have. Bayan is the layer between a predicted brain response and a decision a communications team can actually use.